renegade.bio + #TestThePeople
Brand Strategy

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renegade.bio formed in March 2020 as a public benefit corporation to help make COVID testing accessible to all. I developed their brand narrative, messaging, and other elements of a comprehensive brand platform, then helped develop a marketing strategy to activate the brand and drive sales, including copy and collateral for renegade.bio and TestThePeople.org, a microsite to bring public testing to underserved communities.